How do you visually represent the modern South? That was the question set forth to us by Studio 360 for their Redesigns series. The task: Create a visual identity for the South that isn’t attached to the controversy surrounding the Confederate flag. The goal wasn’t a replacement for the Confederate flag; it was a new symbol that could appropriately represent the South as it stands today.
See the results below, and listen to the radio show to hear how we arrived at our conclusions.LISTEN NOW
The word "rebel" reflects a spirit that challenges convention.
As part of the rollout of the new visual identity for the South, we envision a campaign that challenges the stereotype of the Southern rebel by highlighting the achievements of individual Southern innovators.
Leading Civil Rights Activist | Alabama
Musical Trailblazer | Texas
Author, Activist | Alabama
Four-time Olympic Gold Medalist | Alabama
Edward Higgins White
First American Spacewalker | Texas